As I see it, strength and conditioning coaching for amateur sports clubs is an afterthought. Skills training and sport specific drills are always going to be, and should be, the priority. But there’s more to a team than just being good at the skills, you need to be physically fit for your environment, FOR YOUR SPORT, and there’s a whole host of other disciplines that sports coaches should be looking at, not necessarily to hire a team of professional nutritionists, physios, strength coaches etc. But you must review your sports club, see what you can outsource either partially (buy a book/dvd, learn it and implement it) or fully (hire someone else to come in on an hourly rate, rather than a full time salary). Just because your club is amateur doesn’t mean you should treat your athletes as such…..every pro athlete starts out as an amateur and I’m sick of hearing people blame pro athletes in the UK as being unfit to compete on a global stage, as we really should be focusing on improvin